The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Tennessee Aquarium
Chattanooga, Tennessee

This major aquarium focuses on the rich marine life of the region. The visitor experience through the exciting, vertically ramped interior is choreographed with large interpretive graphics, including an illuminated ceiling of animated wave patterns. Monolithic end walls use typographic forms to spell out and illustrate the fish species from the area. The aquarium symbol suggests the Tennessee River, its tributaries, and the variety of wildlife it holds.

Architect: Peter Chermayeff