The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
The Automobile and Culture
The Museum of Contemporary Art, Los Angeles, CA
At the "Temporary Contemporary" museum, the visual language of highway signs and street markings guide visitors through the one-way traffic flow of the museum's inaugural exhibition. The show's entry panel features the title in the elongated and stylized letterforms common to car nameplates