The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Barneys New York

"Barney's" was a long-established New York institution known for medium-priced clothing for men and boys. When the ownership decided to upgrade to a high-fashion, high-priced emporium for women's as well as men's wear, an elegant new logo was developed. By eliminating the apostrophe, adding the words New York, and using a classic typestyle, the store's graphic and verbal identity was transformed.