The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Library of Congress

The centerpiece of the identity system that Chermayeff & Geismar designed for the Library of Congress is a symbol that joins the essence of a book and the American flag to represent the nation’s library. The complete system unifies the library’s many divisions and associated entities.