The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

Armani Exchange

Chermayeff & Geismar has revitalized and updated the Armani Exchange brand identity and optimized it for use in advertising.

The firm redrew the A and X to make the heavy diagonal strokes parallel. A bolder and more unified mark was created by reversing the letters out of two rectangles, with the space between implying a slash.

The new symbol holds up in smaller sizes and on advertising photography while maintaining Armani Exchange’s international brand recognition.

Armani Exchange magazines

Armani Exchange billboard

Armani Exchange ad

Armani Exchange necklace

Armani Exchange in Graphic Design USA

For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.
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