The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

Museum of Contemporary Art, Los Angeles

Chermayeff & Geismar originally designed this logo for the Museum of Contemporary Art, Los Angeles, when it opened in the early 1980s. The museum has resurrected the playful and memorable identity of MOCA, as the institution was and is known, made up of the three most basic geometric forms of contemporary art – the square, the circle, and the triangle. They evoke contemporary art and design even as they push the boundaries of legibility.

MOCA logo applications

For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.
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